Based upon first hand cutting edge futures research

Forecasts for world tourism to 2030

Suggests what the tourist will be doing on holiday in 2030

Discusses alternative issues such as climate change, alternative tourism destinations and consumer trends

Shows you how to apply the trends in your organisation

By 2030, China will be the world’s largest tourism destination, holidays in Outer Space will be the ultimate luxury experience, extreme Swedish ironing will be an Olympic Sport, embedded technologies will be the norm in future tourists and skiing in the Alps will be no more.

In 1950, 25 million consumers took an international holiday and by 2005 this figure had risen to 803 million. By 2030, it is forecasted that this figure will reach 1.9 billion international arrivals, spending US $2 trillion with US $5 billion being spent by international tourists every day across the world, from US $2 billion in Europe to US $1.5 billion in Asia.

These are some of the changes that will occur between now and 2030 that will change world tourism. Tomorrows Tourist: Scenarios & Trends enables readers to imagine what a future tourist might be, where they will go and what they will do. This is the most comprehensive analysis of how world tourism is changing and what it means for destinations.

Each chapter consists of a scenario about a future tourist, which is then backed up with evidence and trends plus a number of assumptions about the future.

Authored by Ian Yeoman, the world’s only futurologist dedicated to tourism, with trend data and analysis provided by the Future Foundation, one of world’s leading consumer think tanks.

"Prof. Ian Yeoman has been working for more than a decade in the field of scenario planning for the tourism industry. His thinking outside the goldfish bowl, combined with a sound understanding of the many different areas of the tourism sector, brings new and key contributions to this analysis. This new book presents new insights on how to be better prepared for the future ahead, to be more successful and above all to successfully face the enormous challenges ahead, including new tourists, new markets, climate change and the millennium development goals."

Dr. Dirk Glaesser

Chief, Risk and Crisis Management

World Tourism Organization (UNWTO)